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Netflix is suddenly getting chatty about viewing stats for its original films and TV shows.
These are big numbers, to be sure, but they come with a slew of caveats.
First, Netflixs definition of what constitutes a viewer varies for movies and TV shows.
With films, the company counts anyone completing 70 percent of a film as a viewer.
For TV shows, its 70 percent of a singleepisode, not an entire season.
(Top cable networks are seen in about 90 million homes.)
This is not to suggest 40 million isnt impressive.
Its just that comparingYous audience on Lifetime vs.Yous audience on Netflix isnt apples vs. apples.
Its also worth remembering these numbers in some ways undercount Netflixs actual audience.
