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I have ventured into the wilds of Quibi.
Ive wandered through its small thicket of six-minute attention traps that you could only watch on your phone.
Several hours later, spread across several days, I still cant tell you exactlywhat Quibiis.
My most recent pick wasDummy, a show where Anna Kendrick becomes friends with her boyfriends sex doll.
The streaming works fine.
The user interfaces are serviceable.
The app itself functions as promised.
The shows, though, are a mess.
Quibi shows all share a few qualities: Theyre short, with episode run times under ten minutes.
even as Quibi shovels dirt over their short-form-mobile-storytelling graves.
None of these Quibi shows were born wanting to be Quibi shows.
If enough people actually watch these things, that might change.
But its badness doesnt explain why everything I watched was also incomprehensibly unmemorable.
I would watch it and come away with a mind that felt like itd been scrubbed clean.
Then I got distracted by the fact thatI could not take screenshots of the dang things.
This is where I admit that the problem with Quibi is partly me.
Haha, how hilarious.
Suck it, Quibi investors!
I would love to confidently state that Quibis badness is entirely the result of its own lack of merit.
In the end, it wont matter why Quibi is bad.
Executives have begun tojump ship.
(Right now its No.
67, behind Ciscos Webex app.)
Plus, Quibis badness will not mean that it falls apart immediately.
Quibi will need to figure out how to be a better version of itself.
