Save this article to read it later.
Find this story in your accountsSaved for Latersection.
The COVID-19 pandemic isnt anywhere close to being over; hardly anything feels close to normal right now.
But things not related to the crisisarestill happening, especially in the business world.
Stay safe and healthy, everyone.
His key insights:
Traditional TV has too many ads, Kilar wrote.
Setting aside sports and other live event programming, consumers are increasingly moving to on-demand viewing.
Consumers want TV to be more convenient for them, he added.
ATHRanalysisfrom the time quoted an industry source gobsmacked by what was seen as the execs recklessness.
I think he was stupid its obviously really stupid, the insider toldTHR.
Despite speculation that Kilar would get sacked for his words, he survived two more years.
But while he didnt get the ax, Kilar also didnt fully succeed at Hulu.
(Kilar literally left the month beforeHouse of Cardspremiered, almost as if he knew what was coming.
That is the nature of innovation, particularly the business of re-inventing television.
All entrepreneurs need to be.
If it was easy, everyone would be doing it and there would be no naysayers.
Broadcast ratings have surged, particularly for news programming.
But audiences arent just streaming more.
Last week, theyissued a reportsayingDisney+ saw sign-ups leapa stunning 212 percent week to week.
(A broader measure of eight major streamers showed a gain of 64 percent.)
(you’re free to read Balls thoughtshere.)
Its logicalDisney+ would be leading the packin terms of new sign-ups right now.
The streamers massive marketing campaign, which included Super Bowl advertising, had been under way for months.
To ignore changed circumstances and not to pivot from that I think would be imprudent, Katzenberg says.
Ill have more from my conversation with Katzenberg next week on Vulture and in the next edition of Buffering.
As I reportedearlier this weekat Vulture, AMC Networkowned BBC America is expanding its nature-centric micro-data pipe Wonderstruck.
Theres also a newmobile-optimized websitewith cute critter clips available even to those without a cable log-in.
Parting Shot
Were Americans.
Theres nothing we do better than not doing things.
Stephen Colbert during Mondays CBSLate Showmonologue.
