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Prior to Tuesday when the deal was announced, sucha theatrical release and PVOD drop could not peacefully coexist.

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But industry observers were quick to note that the AMC-Universal agreement was not a one-size-fits-all sweetheart deal.

Will Universal (and its art-house subsidiary Focus Features) films only play at AMC theaters?

Why would Regal want to showEmmaif its going to be on VOD in 17 days?

And does this mean that other studios try their own partnerships?

Can you only see Disney movies at Cinemark?

Can you only see Sony movies at Regal?

This is devastating news for mid-size and indie studios,he wrote.

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