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Even offering a few clips from a couple of shows might have prompted stories about what Appledidntshow off.
Apple cant put off that discussion forever, of course.
Its a sign the company is going for the biggest possible subscription base for Apple TV+.
The fall launch date for Apple TV+ was rumored before today, but far from guaranteed.
Thered been informed speculation some shows might even launch this summer.
But Apple, as is the companys habit, is doing things more slowly.
Apple might even use its traditional September iPhone event to hype the official launch of Apple TV+.
