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The new-media takeover of late night is complete.
(Specifically a Samsung Galaxy, in stores now!)
Ever since the firstSNLDigital Short, late night has been getting a second life online.
But its also late night.
Late night has a regular posting schedule akin to YouTubers, only with breaks built in.
Whats odd about the popularity of these segments is how joke-light they are.
While explaining the narrow definition of reparations to a white jabroni, Noah gets one laugh.
What does it mean that some of the most popular content for a comedy show is not comedy?
He loves engaging in dialogue with people who disagree with him more than any comedian I can think of.
And that aint jokes.
But something Corden knows he can bring is production value.
Everyone has been making hay with theTheranos documentary.
Bee did anElizabeth Holmes impression too.
But what Corden can bring is a glossy parody that hits the vibe of the documentary perfectly.
He can cast amazing character actors as the talking heads.
Hes got a graphics department.
Thats the advantage late-night shows have over every schmo online: money.
The real TV shows still have bookers that can lock in real talent.
YouTubers are getting names, slowly but surely.
Lilly Singh was at Priyanka Chopra and Nick Jonass wedding, for instance.
There are some new-media spaces that late night wont touch.
Except Jimmy Kimmel, who got into the darker side of YouTube this week: baseless conspiracy theories.
YouTubers have podcasts that generate entirely new content, apparently mostly about catfucking.
They live in branded castles covered with their own faces and logos.
They wear their own merch.
Theyre young, theyre hungry, and theyre unprotected byJackie Coogan laws.
TV networks are responding to the new media onslaught by hiring new media stars.
Yes, it is time to give Steve Higgins a vlog.
Hes criminally underused standing at an announcers podium.
Let Fallon play games with Cara Delevingne, but I want to see Steve Higgins mukbang Taco Bell.
I want hisASMRcooking segments.
I need him to docommentary on a marble race.
Give the world the premium Higgins content it deserves,Tonight Show!Its the only way youll survive.
