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But amid 2020s pandemic-panicked movie marketplace, the move to Blu-Ray is more unusual.
In March, Universal made three of its films,The Invisible Man,Emma.
andThe Hunt, concurrently available for both streaming rental and in theaters in what was considered an industry first.
Since then, the migration of theatrical movies to streaming or PVOD has eclipsed any conversation surrounding DVD sales.
The buy in is much lower.
Despite craptacular reviews andcatastrophic box office, last years franchise low pointX-Men: Dark Phoenixdebuted at No.
1on the NPD VideoScan First Alert chart.
We have to adjust our expectations.
Its not just one thing.
There are so many layers to this in terms of both financials and consumer behaviors.