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The songs called How to Be Lonely, directed by Dave Meyers.

The former50 Shadessort-of starstarts off the video doing normal enough music video activities.

She gets hit by an arrow in the chest!

She hangs out with a bear!

She seduces a skeleton!

You know, normal enough.

But soon, Ritas writhing around on a floor covered with uncooked eggs.

Dont hoard eggs, Rita!

kindly be careful about salmonella.

Then, Rita decides to take some sort of gold serum bath.

An expensive, surely, buteffective skin-care regimen, one hopes.

Metaphorically, does this represent the arrival of a new self after one figures out how to be lonely?

Will space Rita be bringing us a vaccine?

Who is doing space Ritas hair?

Whats the extraterrestrial wig situation like?

Rita, thank you, we hope the egg washed off easily.

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