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Weve also got some new information about how much (and what) were watching during the pandemic.
And as always, thanks for reading.
As media analyst Rich Greenfield of LightShedput itat the time, Honestly, its a mess.
It confuses consumers and diffuses the companys marketing messages.
….and make a supersized Pluto that platform, not CBS All Access.
By contrast, Pluto particularly after a recent revamp is a breeze to use.
ViacomCBS needs to lay out a much clearer vision of its streaming strategy sooner rather than later.
Everyones watching and streaming more!
Not every platform is living its best pandemic life.
Streamers, at least as a group, continue to thrive.
But collectively, traditional linear viewing of broadcast and cable hasnt soared since lockdowns started rolling out in mid-March.
(Note: MoffettNathanson used so-called C3 ratings, which is what advertisers use to guide their spending.)
Cable news was also way up (also file under duh), but the gains werent equal.
Fox News jumped 110 percent, while MSNBC rose 41 percent.
Maybe folks were looking for ideas on how to spend their time indoors?
Universal says AMC overreacted.
