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Update:The months-long standoff between Roku andNBCUniversals Peacockis over.
Look for Peacock to begin showing up in the Roku app store within days.
Meanwhile, a rep for HBO Max tells Vulture there are no new developments inthatstreamers battlewith Roku.
Original Post:NBCUniversal has spent millions hypingthe launch of Peacock.
The ads are everywhere, and theyre very effective at selling the service.
Like Apple, Roku long ago decided it didnt want to just make money selling hardware.
Where the battle stands now:Amazon isnt commenting about talks with the new streamers.
We want to bring Peacock to our large customer base of avid streamers … Its objections have been focused on not wanting to give up control of its advertising inventory and user experience.
Earlier this week, a rep for Peacock said negotiations were continuing.
Im not going to get into details of ongoing negotiations, he said.
But we think we offer all the distribution partners a really interesting product.
Weve got a different idea than others have.
And we think that this should be very interesting to them.
