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There are no Drinks at HotBox by Wiz.
This would be an oversight for literallyanybusiness that sells food.
(By the way, do you thinkQuibiis kicking themselves that they didnt think of Small Hits?)
The most upsetting section is the Healthy Hits.
Stay in your lane, Cameron Jibril Thomaz, I thought.
People arent coming to HotBox by Wiz to be healthy.
The pricing in this section was also, in a word, psychotic.
A milkshake wouldnt have been unwelcome, because at least it would have been something I could drink.
But brownie it was.
Big hospital cafeteria vibes.
At least the boxes were sealed with fun HotBox by Wiz stickers.
What was inside was a waste of a sticker.
It tasted like a mistake.
Coming from the guy behindBake Sale,this one stung.
After I triedeverythingelse it came back for seconds ten minutes later.
The burp tasted like a vengeful ghost.
The sight and smell of these four deep fried nuggets made me say oh no out loud.
At this point, theres nowhere to go but up,I thought to myself like an absolute fool.
But no, it was just a really subpar fried chicken sandwich coated in burnt breading.
The sauce was closer to stir fry than the promised cilantro lime, but everything else was perfect.
The salmon was perfectly prepared, not too overdone and not raw, and very well-seasoned.
The rice tasted like the sort you get with really good authentic Greek takeout.
The vegetables were virtuous.
On September 25, he posted a video to Instagram showing the behind-the-scenes of a HotBox photo shoot.
The food looks perfect, because of course it does.
He smiles holding up a turkey burger.
His living room looks nothing like a Murray Hill no-fee apartment.
(The merch is still coming soon.)
…or any where else.
Vote now to get @hotboxbywiz in ur city @mcqueenvioletfog
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They say Our lovable brands and data-driven menus are easy to implement and deliver what online customers crave.
All of this language precedes any mention of cuisine or flavor or chefs or cooking.
Its a business model that may work for merch, because you dont have to chew and swallow merch.
But honestly: would Wiz let his kid eat this?
Instead, my stomach hurts and Im pressed about it.
If its Taylor Gang Or Die, I choose die.
