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Ive watched so manyQuibi shows.
Ive seen the one where they make over a murder house.
Ive seen the one where Sophie Turner keeps thinking about suicide.
In just a day, it was been viewed more than a million times.
Its really, really hard to share in any way as images or as clips.
This is both an unbelievable misstep on Quibis part and arealkilljoy for everybody else.
As Julia Alexanderwrote on the Verge, this is not just a Quibi problem.
You cant even share stuff inside Quibi.
Screenshots, memes, GIFs, and other small excerpts are essentially forms of quotation.
Carole Baskins Hey all you cool cats and kittens!
it’s possible for you to understand why, a little.
There are no Quibi memes, but from Quibis perspective, at least there are nonegativeQuibi memes.
The resistance to screenshots short-circuits any contributions from regular people.
Most conversation about Quibi is monetized conversation, approved and synergized with the brand strategy.
Quibis social-media strategy exists largelyinsteadof organic conversation.
But Quibis shows are perfect for stupid memes and social sharing.
Standing out among the crowd of video content is the whole ball game for new platforms.
As my colleague Megh Wright put it, If I cant screenshot a show, does it even exist?
