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I hear flexibility in the new album.
You double-check to hey diehard LOX fans while simultaneously reaching todays generation without sounding out of place.
We got kids and we listen to them to see whats going on.
It helps us to know whats going on and to know whats lit.
But we dont got nothing to prove.
We got our stamp of approval on the Mount Rushmore of rap.
Youve lived through multiple eras and phases of hip-hop at this point.
Styles P: The internet has changed things.
When we were coming up, you had to [gain a buzz] in your own way.
The game has changed in a lot of ways, so we keep floating with it.
What was the thinking behind that strategy?SP: We wanted off!
J:We used the streets because we didnt have the money to fight.
We couldnt go litigation for litigation with [Diddy], so we used the streets.
We put our hands in the oven and said we would win or lose together.
The group came from an era where record sales meant people going to stores to make purchases.
Im not sure if any artist understands the shit.
If you got more streams than the Beatles, you should be good [financially].
SP: Its crazy.
J: I think they made it for you to not understand.
SP: 100 billion fucking streams [is how many] record sales?
J: Theres no book in Barnes & Noble that tells you the meaning or rules of streaming.
SP: Because they can switch [the rules just like that].
J: [Todays newer] artists aint even thinking about none of that shit.
SL: Theres no Bible for the streaming world yet.
J: Theres no Bible, no fucking law book, none of that.
J: Learn the business as much as you’re free to!
Dont let them tell you what they want you to know; know what you oughta know.
Jada, did you feel like you were the underdog going into yourVerzuz against Fabolous?
I was very well prepared and my strategy was to keep it to the streets.
The feedback from the fans has been crazy.
J: Yeah, this one orWe Are the Streets.
you’re able to listen to the whole album a few times on a nice ride out.
Its not too long and the sequence is beautiful.
SP: The good sequencing was on the hands of Louch.
I would say this one because it shows our maturity, growth, and evolution.
You get to look at the whole picture [of who we are].
Plus, youre always measured by your latest body of work.
But, musically, the highlight is fan reaction.
Especially with this new project, people from young to old are like, This shit is amazing.
[Theyre excited] like were new artists, but were OGs.
SP: The highlight hasnt come yet.
The motivation to keep going is to know that theres more land to be conquered.
I could tell you a highlight in a couple more years when Im retired.
Were still at it.
There will be more creativity.
How do you want rap history to remember the LOX?J:With loyalty and love.
SL: [As] standup guys.
Were OGs, but with bars, dope songs, and content.
We look great for our age, and we care about relevant things.
