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People want to see faces.
They dont want to see hats, face masks, glasses.
They want to see eyes.
The uniform is the face mask and/or the plastic gloves.
There are no longer any red carpet events anywhere in the world.
I think people are getting bored with the face mask pictures.
So the only supply of celebrity imagery is stuff on the street.
Walking to and from the market.
Walking to get some exercise.
Some of these celebrities, we didnt even know they had dogs!
My theory is, pre-corona, a lot of these celebrities had dog walkers.
The social distancing hasnt worked against us.
(Except for the night stuff where wearekind of in their face.)
But there is some difficulty.
One of our shooters sent in a set of photos they claimedwasAshley Tisdale.
But she has a mask on and a knit cap.
It kind of looked like her.
I didnt end up putting it out because I couldnt confirm it was her.
Generally speaking though, 99 percent of the time, you just know the mannerisms.
You know the gait.
You know the way they are.
Most of our shooters have a sixth sense.
They know if its a celebrity or not.
Theyve been photographing them for so many years.
So the mask doesnt hinder recognizing them.
On the whole, Im not seeing a lot of celebrities breaking lockdown or social-distancing rules.
A lot of what were getting is bread and butter.
But I havent really seen anything similar.
In the long run, the effects of COVID-19 could be bittersweet.
The pandemic is helping sales now.
Print sales of our pictures are skyrocketing because of the lockdown.
Overall, weve been hurt.
We usually put out 7,000 images a month.
Now, if were lucky, were putting out 1,000.
Long term, its hard to say.
There may be retro stories on the corona era.
Thatll see some resale.
But from our perspective, we dont want to see the masks.
It dates the picture to this time in history.
Its a very specific kind of usage.
They would wear masks on a normal day if they could!
Nobodys going within six feet.
This story has been edited and condensed for clarity.
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