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Gwyneth Paltrow and Jessica Lange were there.
So were January Jones and Bob Balaban.
Lucy Boynton appeared with her boyfriend Rami Malek.
It was like being at Burning Man, laughs Heidi Berg, creative director with title design studio Elastic.
An enormous 3-D-printed version of Ben Platt it seemed like we were going to set it on fire.
We thought of it from the beginning as a person being artificially made, Soletic explains.
Hes almost like a product to be sold later on.
Berg and Soletic are veterans in the field of modern title design.
Berg has worked onI Am the NightandThe Alienist, while Soletic worked onAltered Carbon,Westworld, andThe Crown.
In this case, though, he didnt have anything specific in mind.
We abstracted those concepts into literal objects, and we compartmentalized them.
We see all this identity-forming stuff come together to make the man.
But it was also about what else we collect as humans, Berg says.
We collect these things and internalize them and they come to define us as human beings.
That, too, was an intentional effort.
We like things dark and rimless and moody, Soletic laughs.
The vivid colors and fussy arrangements are lessWestworldand moreFantastic Mr. Fox.
We talked a lot about Wes Anderson, Berg says.
Soletic calls the look of it all lived-in but precious.
This is why Felix and I work together so well, Berg says.
He has a deep love of CG and Im obsessed with shooting things.
We wanted to find a way to merge these two languages.
The carving you see is real.
The sanding you see is real.
We had people bringing their woodworking tools in from home, Berg adds.
We learned so much from them.
And actually, the tools you see in the sequence belonged to members of our team.
We so desperately wanted to do a full carving, Berg laments.
That was the goal.
There was this German sculptor we were obsessed with and wanted to get.
But there would have been no money left over for the actual titles.
We did do a full-body 3-D scan of Ben Platt, though, Solectic points out.
We have the CG mannequin of him and it pictured beautifully.
