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People around the world are putting out theirChristmas decorationsearly this year, at least partially to counter COVID gloom.
Seasons Streamings?
Still, Hallmark isnt completely ignoring cord-cutters, or those who prefer to stream on demand.
But itisavailable via Philo, Fubo, and Sling, all of which cost less than the bigger guys.
While not quite the same as Hallmark going direct-to-consumer, its pretty close.
Santas Other Little Helpers
Hallmark isnt alonein its quest to capitalize on Christmas in a linear-forward manner.
And just as with Hallmark, their complete Christmas offerings can only be found via linear.
Freeform still goes Christmas-only this time of year, and there will be the usual selection of holiday classics.
(A few more adults titles, includingThe Preachers WifeandThe Nightmare Before Christmas, remain on Freeform only.)
And while Disney+ is now in alotof TV homes, Freeform still is more widely available.
Its a good thing the company, at least for now, seems committed to giving audiences options.
No need to go all Scrooge McDuck on us now, Disney.
One final thought:Broadcast networks have also been shifting toward more holiday-centric programming during the post-Thanksgiving days.
ABC and NBC in particular go pretty heavy on themed content during this time of year.
CBS also has a few new holiday specials this year, including a musical special starring Dolly Parton.
Maybe Max offers a slightly deeper discount in exchange for a one-year commitment?
Christmas Day is going to feature quitethe battle of the blockbusters opening on the big streaming platforms.
But its not the only streamer looking to use its video platform to drive sales.
Monday at 9 a.m.
The company will lay out the details of its direct-to-consumer play at a Dec. 2 investors conference,perTHR.
