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And here is a chance to put out a hit, and put something really solid behind it.
Theyve expressed real ambivalence about their future in the theatrical world.
Since the summer, Disney has gone all-in with its digital-first release scheme.
Roku, for its part, boasts 46 million active accounts.
Its a huge gamble, says Rushfield.
A blockbuster is what fuels the whole studio.
Thats the whole enchilada.
Thats what youre risking with this.
Youre not risking it youre giving it away.
