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Today in big tech: A monolith you know and love and hate has announced it is rebranding itself.
Did I say today in big tech?
I meant today in BIG TECH.
The previous, non-shouty branding was around for the last 15 years prior to these changes.
This, according toBloomberg, isnt about transparency.
The rebrand is purely a perception game.
Do not be fooled by the stylization.
COMPANY NAME is still not your friend, even in all caps.
