Save this article to read it later.
Find this story in your accountsSaved for Latersection.
She signed on at the beginning of March; Moore joined a week later.
I need you to play defense in these crazy times, Marshall says.
Before the coronavirus, Cameo had developed itself into a sort of digital island of misfit toys for hire.
Cameo is ready and willing to take them all.
The famous: Busy Philipps.
The infamous:Honey Boo Boos Mama June or any number of Real Housewives.
The both: Rod Blagojevich.
Its all good for the bottom line.
Our business was almost tailor-made for the social-distancing era.
Cameo CEO Steven Galanis said.
This is so cool, but I just dont have time to do it.
Stars are now reaching out to Cameo instead of what was traditionally the opposite way around.
Galanis told me he recently got a text from Bob Sagets wife, Kelly Rizzo.
Both Rizzo and Saget are now making videos.
His videos now cost $500 each.
The last three weeks have been three of the companys top five since it launched in 2016.
It was,according to a feature from MediumsMarker, founded by oneBilly McFarland.)
Our business looks a lot like Hallmark.
People have birthdays every day.
Thats our most popular use case, Galanis said.
But now were seeing people booking Cameos to thank their friends that are first responders or ER nurses.
People booking Cameos to send to their friends that are sick or quarantining.
People sending messages because they cant go to their parents 70th birthday party because they live in another state.
It will be donating a 25 percent cut of every Cameo booked during those three days.
Were envisioning this as the modern telethon, Galanis said.
Our goal is to raise a million dollars for COVID charities.
Some creators, likeSurvivors Jeff Probst, joined solely to fundraise for COVID-19-related relief efforts.
(Mandy Moore and Busy Philipps fall into this category as well.)
All of Probsts profits are going to a nonprofit, No Kid Hungry.
Everyone on Cameo has always had the option to partner with a charity, Galanis said.
Unlike Probst, his account is not formally linked to a charity.
Probst told Vulture hes keeping his videos capped at $20 to ensure theyre accessible to all his fans.
He politely passed, noting hes recording videos only for children and essential workers.
When the campaign launched, I eyeballed the prices and considered purchasing one from Claire Saffitz.
The Saffitz video Id been considering for $50 would now run me several hundred dollars.
Price yourself too low as an in-demand personality and youre losing out on profits.
Price yourself too high as a D-lister and youre not going to see much profit at all.
The average cost of a video has decreased amid the pandemic, down $17 to around $46.
Theres a weirdness to seeing which folks are apparently not using Cameo as a fundraising platform.
Theres no mention of any charitable donation.
Jenner isnt who Galanis built Cameo for, though.
We didnt create the product to help Kim Kardashian and Drake make more money, frankly, he said.
We created it for the people that are more famous than they are rich.
Theres more famous people now than theres ever been.
And theres never been a wider gap between them and the ability to monetize.
Galanis would not comment on Carole Baskins late husband.
Baskin, along with Joe Exotic, are the only cast membersnoton Cameo.
Marginally famous people are also more likely to be generous with their time.
That $200 you paid to Lindsay Lohan only translates to about 16 seconds.
Not everyone, however, is down to Cameo.
I forget his name.
I think its like something Charles, Galanis told me.
He meansJamesCharles,a controversial beauty influencer.
This guy, you know, sells meet and greets, sells products.
He supports himself fully by selling himself to his fans.
I didnt know who he was before that tweet, Galanis said.
Cameo, he added, would still welcome him to join.
