Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Avengers: Endgamemakes crossing the billion-dollar mark in global ticket sales seem like, well, a snap.
With global sales added in,Endgameeasily tipped over the edge, earning a gobsmacking $1.2 billionworldwide.
I would put this in the pantheon of cultural events, Comscore senior media analyst Paul Dergarabedian says.
Its unbelievable how this movie has resonated.
Its almost like a cultural tuning fork.
Marvel hit just the right note.
Last week, Fandango announced thatEndgameis the biggest pre-seller in the ticket-selling websites history.
Davis credits Marvel with innovating the cinematic universe business model.
They turned characters against one another.
They really played it like a modern-day soap opera for superheroes.
Strange, Star Lord, and Spider-Man with a snap of his Infinity be-stoned fingers.
Moreover, cumulative movies in long-running franchises almost always do big business for Hollywood.
That didnt happen overnight, Dergarabedian adds.
This is a long-term relationship that has been built with the audience and with these characters.
