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When NBC launched a new product … 25 years ago.
Whats happening now is more akin to a revolution, with lots of combatants battling for territory and position.
The details:In terms of price and access,Peacockis taking a multi-feathered approach.
Anyone with internet can get it for free.
The next level of Peacock Peacock Premium will be the full service.
Premium will stream about 15,000 hours of content.
The cost: If youve got Comcast or Cox cable bundles, its free (with ads).
If you dont, its $5 per month, and still with ads.
As it stands now, Peacock Premium will be in 24 million homes at launch.
Late night in primetime:Most unexpected from todays announcement is the late-night news.
That means the NBC broadcast web connection will essentially airing a rerun of both shows three-and-a-half hours later.
Whoa, he said.
Is the Peacock multi-tiered approach a bit confusing?
But NBC and NBCU are well-run companies.
Im personally a believer that Hollywoods obsession with awards season (film and TV) borders on the unhealthy.
But the less obvious upside for the streamer may be in how the Academy spread its love around.
Quibi: The Next Small Thing?
It costs $5 per month, but T-Mobile users will get it for free.
(Only one really matters:Chrissys Court.)
Quibi officially announced said tech will be called Turnstyle.
It all seems … fine.
Asking folks to spend $60 per year and still have to watch ads!
seems like a stretch.
That said, Katzenberg and Whitman really ought to consider giving Chrissy Teigen more than one show.
What Else Is Happening?
In general we know we dont have to fill it up with volume.
That gives us the ability to focus creatively.
- and that other awards magnet,Fleabag(No.
Its been gettingecstaticreviews so far.
(Its now back on track and set fora March premiere.)
But on the TV front, at least, Apples momentum is headed in the right direction.
Netflix alone now debuts that many originals every month or two.
LightShed partners analyst Rich Greenfield onTwitter, noting the irony of Netflixs big Oscars haul.
