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It will have the simplest user interface you could imagine.
I finally cracked it, Jobssaid.
But it hasnt given up on fulfilling Jobss vision for remaking TV.
some details have emerged.
So, what is Mondays announcement all about?
Is Apple trying to take down Netflix?
But there are no signs the company is looking to create an all-things-to-all-people platform such as Netflix.
At least not yet.
Then what is it trying to do?
Apple wants to further diversify its revenue base.
The company needsmore diverse and consistentrevenue streams, and offering services that drive consumer subscriptions does just that.
Theres precedent for what Apple is doing here.
Apples strategy is much more involved, but not dissimilar.
How much and what kind of original TV content will Apple offer?
While Apple hasnt officially confirmed anything, its current slate of green-lit series consists of roughly two dozen projects.
What about stuff from other networks?
How much will it cost?
Industry analysts and media reports have been all over the map on this.
Some big Hollywood names are making shows for the company.
Witherspoon has teamed up with Jennifer Aniston for a series set in the world of morning news shows.
Theres even an animated musical series fromBobs Burgerscreator Loren Bouchard.
(Is it too much to hope that Winfrey will berebooting her talk showin some form?)
Apple isnt known for being edgy.
Will its shows all be family-friendly, PG-13 fare?
Our sources suggest the wordgratuitouscould be key to understanding Apples intentions.
Are they planning to make movies, too?
When will I be able to start watching?
This doesnt mean that Apple wont give consumers something to buy or stream right away.
Will episodes come out weekly, or will full seasons drop all at once?
Hulu uses this strategy for a handful of series, includingThe Handmaids TaleandThe Act.
Will there be ads?
All indications suggest that there will not be ads in Apple shows.
Will I need to own an Apple rig to watch shows on its new service?
Probably not, at least not in the long term.
Apple Music launched as an Apple exclusive before migrating to other platforms.
Is Apple introducing any new technology at this event?
Who is overseeing Apples TV initiative?
They report to Eddy Cue, Apples head of software and services.
Van Amburg and Erlicht oversee a team of around two dozen senior execs.
How will we know if Apples TV effort is working?
(Its safe to saythat plan worked out.)
